The Phatty Factory · ADE 2026
Thursday 22 October
Q-Factory · Amsterdam
13:00–19:00
Free · Capacity limited
Managed by Fresh Patty, Chelina Manuhutu’s label, and Analog Agency.
Get your free pass01 / 03
13:00
Who Gets Heard?
Ivan Paredes, Alex Montoya, Alberto Gonzalez
14:00
From Local Signal to International Career
Teo Molina - Jeroen - Anna Tur - Mehmet
15:00–16:00
Break
16:00
The Booking Room
Diego Aldea B4 - John Barry - Tony Abascal
17:00
The Promoter’s Playbook
Max Flow - Luka De Blas - Nuke
Who you'll meet
Booking agents — territories, routing, fee logic
Artist managers — positioning, readiness, next steps
Touring & production — riders, logistics, what venues need
Partners passing through — media, labels and MavelPoint between sessions
01
Merchandising Room
Limited drops, live customization, artist merchandise and product showcases.
Today in this room
Limited drop opens
Live customization
Last pieces
02
MavelPoint Room
Get 1 year of FULL access to MavelPoint for free, meet the team and discover all the new features to manage your career.
Today in this room
Claim 1 year of FULL access, free
Meet the MavelPoint team
Product demos
03
Artwork Creation
Live artwork, release visuals, installations and audience participation.
Today in this room
Live mural in progress
Release visuals talk
Add your mark (participation)
04
Fresh Patty A&R Room
Demo submissions, direct feedback, label meetings and talent discovery.
Today in this room
Demo desk open
Feedback round 1
Feedback round 2
Bookings · management · touring · career development
Why meet us
Our agents and managers are at the Q-Factory bar and café all day. Talk bookings, territories, fees and readiness — the conversations you never get by email. No stage, no slides. At 17:00 we open the floor: Ask Analog anything.
Open 13:00–19:00 · Bar & café, ground floor
Also on: From Local Signal to International Career (14:00, Main Room) · The Booking Room (16:00, Side Room)
Press kits · demos · artist discovery · booking technology · technology partner of The Phatty Factory
Why meet us
For every artist we meet
1 year of FULL access, free
Your press kit, bookings and releases, unlocked. Come to the Meeting Corner at The Phatty Factory during the day, bring your demo, and we activate it on the spot.
For artists registered to The Phatty Factory · activated during the event
Distribution · label systems · data · marketing · publishing
Why meet us
Label owners and artists releasing independently: distribution, release planning, data, publishing and funding — bring the questions you can't get answered in a support ticket.
Ibiza perspective · community · media and event culture
Why meet us
Artists, promoters and brands with the island in their plans: come talk about what actually gets covered in Ibiza and how a community forms around a night.
Record label · parties · Latin-rooted house · community
Why meet us
Producers with percussion in their blood: send us your music or come talk about the parties. We listen to everything and we answer.
Spanish club culture · editorial framing · artist identity
Why meet us
Bring your bio, your visuals and your last release — we'll show you how an editor reads them. Our content lab turns identity into a story that holds.
Music media · release pitching · artist education · DJ technology
Why meet us
Our masterclass shows exactly what to send to media and what to leave out. Then bring your next release to a slot and get direct feedback on the pitch.
Upstairs · Zone 01
Main Room + Side Room
Bar & Café · Zone 02
Analog Meet & Greet + Meeting Corner
Downstairs · Zone 03
The Phatty Factory Creative Rooms (4 studios)
Accreditation desk — entrance
Getting there
Q-Factory, Atlantisplein 1, Amsterdam
Doors 13:00 · bring your QR pass
10 min by tram from Amsterdam Centraal
Accessibility & practical info
Wheelchair access
All venues, creative spaces and the café are highly accessible thanks to an elevator. There are no designated wheelchair spaces — email Q-Factory in advance and they will find a good solution.
Email the venuePublic transport
Tram and bus stop Oostpoort is a 3-minute walk. From Muiderpoort train station it is about 5 minutes on foot, with trains to and from Utrecht, Amsterdam Centraal, Leiden, Haarlem and Rotterdam.
By car or bike
Q-Park Oostpoort sits next door with nearly 1,000 spots, open 24/7 — set your navigation to Polderweg 92, Amsterdam. Plenty of bike parking around the building.
Reserve a parking spotLockers
Store your belongings in a locker during the event. Pay by card at the machines for a locker coin — €4 per locker.
Pin only
Q-Factory is pin-only — no cash anywhere in the building.
Age & hearing protection
No minimum age unless stated otherwise. Under 16 must come with an adult and wear proper hearing protection.
